your Website is your Virtual Storefront

Is your website something you wish looked more up to date, fresher, better styling and served as a better promotional and sales tool?

Your website is your virtual storefront – customers expect to see product/service information, photos, promotions, offers, testimonials, and social media links

photo of a storefront inside a web browser

Hubspot says that “your website represents who you are and what you offer. When people see it for the first time they’re thinking:

  • Is this site credible?
  • Is it trustworthy
  • Is this a professional company?
  • Is this company stable?
  • Does this site make me feel welcome?
  • Am I in the right place?

It’s possible that you don’t need to make you a brand new website because we might be able to tweak and enhance your current one with ideas like adding photos, video, your social media pages like Facebook and upcoming events. However, we can show you the options of having a brand new website making your company credible and professional to all your customers. There are so many new technologies for websites today that are easy to use and affordable to implement using less time for us to work on your website and keeping your costs low.

According to HubSpot,

Today, the web is social and interactive. It’s not static like most websites tend to be. As such, a website can no longer sustain as its own island. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took was a URL, fancy Flash graphics, and an expensive advertising campaign to temporarily boost traffic.

The reason for this shift is largely due to changing buyer behavior. Today’s buyer wishes to consume information when they want and how they want and often times without the involvement of a sales person. And more importantly, they want to be educated and not sold to. As you can see from the following chart, websites and new forms of inbound marketing content (such as podcasts, blogging and social media) have become a considerable factor in the buying cycle.

Continue and scroll down to read about our website services and shoot me an e-mail to talk about how we might only need to “freshen up” your website

Posted on December 28, 2012 in Blog

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