There are 4 basic questions you need to ask yourself regarding the content of your website:
- Will people know what I do within seconds?
- Will they understand what page they’re on and what it’s about?
- Will they know what to do next?
- Why should they buy/subscribe/download from this site instead of from someone else?
Look how in 10 years the power has shifted from you, the seller, being in control, to today where the buyer, your customer, is in control:
It may turn out that in order to update and make your site look like 2013, we may need to upgrade your entire website – but to keep the costs low we can use a pre-built template which is still a modern, professional website (click here right now to see our low-cost options!) Here are some statistics that may convince you even more that we need to update your site at the very least or talk about a brand new website:
- 80% of shoppers spend 50% of their time researching the product or service before buying
- 61% of internet users research products online
- 44% of online shoppers begin by using a search engine (talk to us about getting your website found on the 1st page of each Google search!)
- 44% of direct mail is never opened or ignored
- 57% of TV viewers use the web simultaneously
You also need to provide authentic customer stories and don’t hide these behind a form! Place real, short and powerful testimonials on your site.
Contact me with a quick e-mail that you’re interested in talking about your website and how we can come in and give you some help!
