The Twitter Advertising Blog

Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.

With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.Read more…

Stacy Minero is part anthropologist, part magician and all trailblazer. As Mindshare’s head of content marketing, she uncovers what consumers need and transforms those insights into campaigns that go beyond traditional advertising. We asked Stacy to share her perspective on the ever-evolving ecosystem of content: the top challenges, the winners and the future.Read more…

One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last. And armed with the knowledge of what works and doesn’t work for some of the world’s top brands, best practices soon surface with exceptional clarity.

Here are three of my favorite lessons:

1. Microcontent is a new kind of creative.Read more…

Vogue Magazine editor Anna Wintour once famously observed about fashion, “It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.” The world of fashion is driven by the moment. It’s about what’s current, fresh and hot right this second.

As the Spring 2014 collections hit runways around the globe this month, designers and brands are using Twitter to offer fashion followers world-wide a front row seat in real time.Read more…