In the last month or so, we’ve noticed that a few local businesses are using advertising to generate awareness and bring in new customers. But what we’ve also noticed is that the advertising mediums might not align correctly to the right target audience they’re seeking.
For example, a lawn and garden shop looking to sell small to large items for indoor and outdoor home improvements – that want to target busy families with a decent sized disposable income – might not want to utilize a newspaper ad or flier as the newspaper readership is probably not busy families. Instead, a direct mailer to a small, highly targeted list of families, who own their home, and make a certain level of income, might be a better use of their time and money to draw in new customers.
What we do well at Magnus is to implement strategies to grow your client list and build on those customers to become loyal, repeat buyers. And back to the direct mailer idea, a better list would be ones of your actual customers – have them fill out a card with their name and email only – to receive an incentive in their email – like a 10-20% off certain items. Now you have direct access to your customers who are actually interested in your business.
Talk to us and we can set up a time to talk about your direct marketing strategies further.
