It use to be that a small business, services professional like a dentist or accountant or a higher education institution could rent or buy a brick and mortar space, set up their shop, put a sign outside, and run some expensive advertising in the local paper or radio and all of a sudden customers would…
taken from The Rules of Social Media BY FAST COMPANY STAFF | AUGUST 24, 2012 #TheRules of Social Media: Don’t Make People Do X, Y, Then Z. Stick With X How do you engage your audience? Keep it simple and promote great content, says GetGlue CEO Alex Iskold. “The most successful social media companies are the…
Last week the Wall Street Journal shared some stats on how LinkedIn ranks highest with small-business owners and is the social media tool with the greatest potential to help their company. • six out of 10 small business owners say they believe social media tools are valuable to their company’s growth • 30% say they…
In my opinion, many sports teams are utilizing social media incorrectly, are missing opportunities, and are actually damaging their image. Facebook and twitter are much more than score updates and in-game sports info machines. The best sports team social media platforms “paint the picture” of the game experience for the fan at home. The goal…
excerpt taken from Can You Buy Your Way To The Top Of Organic Search Results? on Forbes.com 5 Key Takeaways to Improve Your Own Search Rankings If you’re considering purchasing a domain name to drive more traffic to your website, there is important research that needs to be done to ensure you’ll get the full…
This post was originally an email sent to the local Chamber members with some easy tips and customer service reminders before Small Business Saturday and the holiday shopping season Magnus Marketing wishes your business nothing but a successful and profitable Small Business Saturday tomorrow! Even if you didn’t plan any grand discounts or advertising blitz, that’s…
From Radio Sales Today (12.14.12) 7 Things Every Small Business Website Needs An effective website can help improve search engine optimization, boost credibility, and drive conversions from your potential customers. But how can you know that your website has all the right elements to be effective? Start by understanding these basics of an effective small…
I was reading an interview with an individual who reminds me of Bill Veeck and the character Ari Gold from Entourage (Google both names if you’re unfamiliar). The interview was with George Cloutier, an author and consultant; founder and chief executive of American Management Services, specializing in advising small and midsize businesses. While reading his…
There are 4 basic questions you need to ask yourself regarding the content of your website: Will people know what I do within seconds? Will they understand what page they’re on and what it’s about? Will they know what to do next? Why should they buy/subscribe/download from this site instead of from someone else? Look…
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