I guess that any attention is good attention in the retail biz, but I have to say that whoever recycled the 2006 Salon article titled The Man Behind Abercrombie & Fitch missed the mark. Was this a disgruntled employee, a customer who felt less than welcome (and of course, that is wrong on all levels),…
No doubt, digital marketing, social media marketing and online platforms is the name the marketing game in 2013. Read DON’T BLAME THE ECONOMY, BLAME YOUR WEBSITE , WHAT IS INBOUND MARKETING? , YOUR WEBSITE IS YOUR VIRTUAL STOREFRONT , SAY WHAT? CONTENT IS KING ON YOUR WEBSITE But what about an almost forgotten (by many…
Five Common Restaurant Facebook Page Mistakes Facebook is certainly NOT the “end-all, be-all” of online marketing. But, it sure can play an important role. And, if it’s not done well, a poorly managed Facebook page for a restaurant can result in missed opportunity, to say the least. Worst case…it could be providing wrong information or…
There’s a misconception in big US cities that small business owners from “Small Town America” just don’t get it when it comes to Marketing. In reality, that’s not the case at all. The fact is that most small business owners everywhere in the world are busy doing what they need to do: Running their businesses.…
Even through a successful run during the recession with adding high end and lower end food options, McDonald’s customers felt that the customer service slipped. McDonald’s is “pushing franchisees to improve staffing and service amid mounting complaints about rude employees.” But most of us might think that it stops there. Just tell your minimum wage…
This also appeared in the April 2013 edition of the DuBois Chamber of Commerce newsletter’s column, The Marketing Edge. Why have your sales declined or why do you have the hardest time gaining new customers? Let’s look at the example of buying a new car (new, pre-owned, etc). What were the first things you might…
One marketing and business strategy overlooked is on the accounting side with cash flow. A Wall Street Journal article in February 2012, Mobile Payments Brighten Cash Flow, shares this: •In 2012, more than 45% of 1000 small businesses surveyed cited “not getting paid on time by clients and customers” as the biggest challenge they faced…
Excerpts taken from “Small Business 101: How to Get Started” in the New York Times Small Business section. For full article and hyperlinks, scroll below the article. Success comes with education, careful planning and adequate cash flow, specialists say. And it has never been easier to lay the groundwork for starting a small business. Many…
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