If you think in our area that Twitter is a social media that is not worth it to build awareness and drive users to your website, you should reconsider immediately! FACTS: Twitter users are young, smart, affluent, & tech-savvy. They have some of their own disposable income, but more importantly, they still influence and directly spend…
Where Companies Go Wrong with Social Media For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks, according to Vincent Schiavone, co-founder and chief executive of ListenLogic, which provides social media monitoring services. Abundant support for a jaded view of…
As we’ve previously written in EMBRACE TARGETED, DIRECT MAIL, direct mail can be that forgotten go-to for an effective promotion medium. Direct mail is potentially your most cost efficient marketing vehicle on a cost-per-sale basis…Direct mail also fits today’s lifestyles. Busy prospects can read direct mail whenever they like (Marketing Without Money). Less people are paying…
From “Radio Sales Today” on 9.13.13 For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks, according to Vincent Schiavone, co-founder and chief executive of ListenLogic, which provides social media monitoring services. Abundant support for a jaded view of corporate…
The most common error we see with any potential client’s social media is their complexity. “Complexity doesn’t really work in social media. People are trying to create this social engagement and turn it into this multi-tiered, multilevel challenge to get people to do X,Y,Z,” says [GetGlue CEO Alex] Iskold. “The simplest things on GetGlue and…
By: Sue Cole Over the summer, many might find that business is slow. As customers, employees and executives take vacations, revenues often decrease while necessary paperwork may sit in a vacationing employee’s inbox. Morale can be low as everyone comes to the harsh realization that it really is time to get back to business. Studies…
Our friends at HubSpot made a really cool infographic of the “Top 3 reasons why your business needs a website” and we agree! 1. Perceived Value: 7 out of 10 customers look up a business online before going into a store. We’ll take it a step further and throw in one of our favorite stats:…
Magnus Marketing Develops Fresh, User-Friendly Website DuBois, PA – July 16, 2013 – Jefferson County Fair announces that it has launched a new website (www.jeffcofair.com). The new site offers visitors a unique, user-friendly experience with easier navigation, including imagery and video, that truly relays the fair experience. The fair chose Magnus Marketing of DuBois, PA to complete the…
We wanted to bring some attention this week to a great campaign that is full of incredible promotional, branding and publicity value to both Benjamin Moore and ‘Main Street America’. This signature property/ownership position really brings the brand of Benjamin Moore connected with Main Street America, more importantly – small business and local commerce. This…
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