When Ruth Wakefield invented the Chocolate Chip Cookie back in the 1930s, she claimed “I wanted to give my customers something different.” It was a new recipe, but she was confident and knew it was a game changer. Millions of recipes have come since, but Ruth’s original & authentic recipe continues to appear on Nestlé’s…
When we first started working with Barber Trucking, we knew we needed to tell the “Barber Trucking” story. Everyone needs to know that Barber Trucking is more than just a trucking company and an employer, they are a team that works together every day. We partnered with Awesome Films to make the video happen. After a long day…
Media Auctions are great nonprofit fundraising events! Magnus Marketing recently helped the Clearfield Revitalization Corporation (CRC) put on their First Annual Promotion and Media Auction for just that reason. So what exactly is a media auction? We’ll start at the beginning. Area media suppliers including those from radio, newspaper, tv, and web/online donate media packages…
With close to 7 billion dollars projected to be spent this Halloween, we have to beg the question: Why don’t more of our local businesses take advantage of the chance to increase their seasonal sales, or (for those who aren’t involved in sales) simply build goodwill within their community? Halloween is a prime time to connect…
SEO is the new business hot term, and why wouldn’t it be? With over 12 billion searches performed on search engines every month, businesses can’t afford to ignore the World Wide Web. They also can’t afford to ignore these SEO basics that you don’t have to be an expert to understand or put in to…
We’ve all done it; you open an article, get halfway through and then move on to something else. If your business is blogging or posting articles, your readers may be doing this. Depending on your topic, the content of your article may be unbearably dry which ultimately leads to reader abandonment. How much abandonment you…
One thing that we’ve noticed about Spring; it’s not just the time of year when flowers bloom and and baby animals appear. It’s also a time when businesses come out of their winter haze and start advertising again. A potential problem they run in to? Many just start advertising in the same way and using…
I know what you’re thinking; “What could you possible know about my blog that I don’t?” Somewhat surprisingly, there are a few positive things you’re blog is doing for you and your business that you might not even know about. Keep reading to find out more about why you should continue or reinvigorate your blogging…
It's time you worked with us.