If you think in our area that Twitter is a social media that is not worth it to build awareness and drive users to your website, you should reconsider immediately!
FACTS: Twitter users are young, smart, affluent, & tech-savvy. They have some of their own disposable income, but more importantly, they still influence and directly spend disposable income from a larger source: their parents!
According to HubSpot, 1/3 of monthly Twitter users are 25-34 years old, people under 18 have doubled in the past 2 years in the total number of users, are more educated and have higher incomes than the general population, 55% of companies surveyed say it drives more customers for consumer and retail shopping, and spend 58% more time on the internet vs. watching TV.
MORE FACTS: More than 1/2 of active Twitter users follow companies, brands or products on social networks. 79% of US Twitter users are more likely to recommend brands they follow, 67% of US Twitter users are more likely to buy brands they follow, and Companies that use Twitter average 2x more leads/month than those that do not.
Now let’s look at how users on Twitter are more engaged than users on Facebook….
The value between using Facebook or Twitter to get people to your website…
And remember that Facebook’s formula bumps up posts with more user comments in the Top Stories fold, and that Twitter released “Top Tweets” earlier this year, so comments and sharing features are extremely important:
Talk to us immediately to learn how to incorporate Twitter into your social media strategy and your overall marketing…
Sources: HubSpot, Edison Research, and Postling.
