One thing that we’ve noticed about Spring; it’s not just the time of year when flowers bloom and and baby animals appear. It’s also a time when businesses come out of their winter haze and start advertising again. A potential problem they run in to? Many just start advertising in the same way and using the same mediums that they had the year before.
By doing what they’ve always done and not taking time to reassess their plan, businesses are missing out on more effective ways of advertising, stretching their budget further or better allocating their monies into new areas like digital. Think about it, how has technology has changed our lives in the last two years? It’s likely changed some aspect of your business too.
So then is it reasonable to just ignore how technology has impacted advertising even on the local level? We think not, especially when it comes to using Facebook, Apps, Internet Radio and other online advertising options (heard of topic targeting or keyword targeting, which allows you to create an online ad that can aim at your specific target market anywhere online). And we digress.
The point is, take time to reassess your advertising plan this Spring before just falling into the “it’s always worked before” or “that’s what we’ve always done” mentality. Sigh. Because what worked yesterday may not work today, and if you wait until next week to realize it, you’re already missing out.
A tip: One of the things we use to help us keep our advertising plan in order is a GANTT Chart, which is basically a visual way to show when our ads should be running and for what. Then we set our budget for each event, decide who our target market is, and choose a medium.
Of course in the interest of keeping this post brief, that’s a very simplified version of what we do. Contact us if you’d like to hear more. We can help you assess your advertising options, allocate a budget accordingly, and come up with a year long strategic plan that is tailored to your business. Advertising isn’t one size fits all, and it is always evolving and changing. Make sure you’re plan is too.
E-mail us for a free, no obligations, sample GANTT chart for you to use for your marketing planning.
